Follow and friend your top 150 for great results.
Have you ever heard of the “Dunbar Number”? According to Wikipedia:
“Dunbar’s number is a theoretical cognitive limit to the number of people with whom one can maintain stable social relationships. These are relationships in which an individual knows who each person is, and how each person relates to every other person.”
According to Dunbar the limit is 150 people. (Researchers debate this, with the number ranging as high as 290). However, 150 is a pretty good place to start, especially if you have a large database of contacts.
Ask yourself: Who are the “top 150″ in your database you feel you should be building better relationships with? Are they prominent community members? (Great networker.) Do they work in HR for a large company? (Great for relocations). Do you anticipate changes in their families in the near future? (Retirements, births, weddings, kids off to college).
One great way to keep tabs and keep in touch with these contacts is to friend them on Facebook and add them to a group on your Facebook page. Groups provide you with powerful ways to target status updates, share certain posts with only select members, and keep in “peripheral awareness” with what’s going on in the lives of certain groups of people.
With these “top 150″ grouped, you’ll never have to worry about missing out on updates in their life, and you’ll have more opportunities to network with those contacts. Engage them with comments and share links and stories that will catch their eye.
When you’re ready to dive into groups, educate yourself first by watching this excellent, 5-part “Facebook Groups Tutorial” from Butterscotch.com. (Parts 1 & 5 are most applicable to working your top 150.)
Part 1: Creating a New Facebook Group
http://www.butterscotch.com//tutorial/Creating-A-New-Facebook-Group
Part 2: Making a Group Email Address
http://www.butterscotch.com/tutorial/Making-A-Group-Email-Address
Part 3: Adding Group Posts & Comments
http://www.butterscotch.com/tutorial/Adding-Group-Posts-And-Comments
Part 4: Chatting With Your Group Online
http://www.butterscotch.com/tutorial/Chatting-With-Your-Group-Online
Part 5: Managing Your Facebook Groups
http://www.butterscotch.com/tutorial/Managing-Your-Facebook-Groups
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